Nobo Jatra – New Beginning is a seven year USAID Bureau of Humanitarian Assistance funded Resilience Food Security Activity implemented by World Vision Bangladesh. Nobo Jatra is implemented in partnership with the Ministry of Disaster Management, Government of Bangladesh and Winrock International.

Our Goal

USAID’s Nobo Jatra – New Beginning activity, implemented by World Vision Bangladesh works to improve gender equitable food security, nutrition and resilience for vulnerable populations in south west Bangladesh.

Our Purposes

Improved nutritional status of children under five years of age, pregnant and lactating women and adolescent girls

  • Improved utilization of WASH practices
  • Reduced adolescent pregnancy
  • Increased equitable intake of nutritious food
  • Increased practice of gender equitable norms in the household (food distribution, work load, supporting environment, and decision making)

Increased equitable household income

  • Increased diversification of livelihoods for graduation participants
  • Increased production of safe, diverse and nutritious-foods

Strengthened gender equitable ability of people, households, communities and systems to mitigate, adapt to and recover from natural shocks and stresses

  • Strengthened disaster preparedness and response of communities
  • Strengthened disaster preparedness and response of government institutions and private organizations

Improved social accountability and national policy engagement of service provision for vulnerable men and women

  • Increased responsiveness of market-based local service providers (WASH & Agriculture) to meet the needs of vulnerable men & women
  • Increased responsiveness of government service providers (H&N, DRR, AgE, social protection) to meet the needs of vulnerable men and women
  • Vulnerable communities raise demand on social & technical services

Our Components

Maternal Child Health & Nutrition (MCHN)

Nobo Jatra works to change childcare behaviors, improve intra-household food allocation, and integrate MCHN services and messages with GoB and private health care providers to improve nutritional status of CU5 and caregivers.

Water, Sanitation & Hygiene (WASH)

Nobo Jatra aims to reduce incidences of diarrhoea among children under 5 through improving access to safe drinking water, sanitation and hygiene for poor and marginalized communities.

Agriculture & Livelihoods

Nobo Jatra supports vulnerable men and women to increase their income and access to nutritious food through entrepreneurial literacy, agriculture and alternative livelihoods with an emphasis on approaches with potential for high involvement and low barriers to entry for women and youth.


As a cross cutting area, the project makes continuous efforts to ensure women’s equitable participation, improve access to/control over resources and increase decision-making power.

Good Governance & Social Accountability

The social accountability gender integration strategy will focus on facilitating women’s access to leadership positions, leadership training and strengthening their role in decision making.

Disaster Risk Reduction

Nobo Jatra works towards improvements in household and community resilience in the southwest coastal context through coordinated and focused support of multiple actors including households and communities themselves.